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Barnett Freedman (19 May 1901 – 4 January 1958) was a British painter, commercial designer, book illustrator, typographer, and lithography.
Faber gave Freedman his first major commission, an assignment to design and illustrate Siegfried Sassoon's Memoirs of an Infantry Officer. Published in 1931, the book was the subject of controversial reviews but brought Freedman some prominence. Freedman had by that time become interested in the difficult medium of auto-lithography, where the artist draws his own designs on to the stones without the intervention of a trade craftsmen or photomechanical means. Freedman received advice from T. E. Griffits, the most influential lithographer of the time, who held sway at Vincent Brooks, Day & Son.
Following work on an annual report for the Post Office, Freedman was chosen to design the 1935 postage stamp issues to commemorate the Silver Jubilee of King George V. The distinctive and handsome nature of this work brought him to wider public notice. His work - which took him just a weekend"More war artists chosen", Yorkshire Post and Leeds Intelligencer, 7 March 1940 - and the subsequent printing of the stamps was the subject of The King's Stamp, a documentary film by the GPO Film Unit. Freedman also designed Jubilee postal orders, in various values from sixpence to £1."Bigger stamps for Jubilee", Dundee Courier, 24 April 1935. Freedman was now recognised as a force in autolithographic printmaking, and his down-to-earth attitude and lack of pretension made him welcome among the craftsmen at the Curwen Press, the Baynard Press and Chromoworks, the leading firms in the industry. For the Baynard Press, he also designed the Baynard Claudia typeface, which he named after his wife, Beatrice Claudia Guercio. Guercio was also an artist of some repute and had herself been commissioned to design a new GPO greetings telegram to commemorate the 1937 Coronation of George VI."New Greetings Telegram Form", The Scotsman, 9 June 1937.
In 1936 Freedman illustrated George Borrow's Lavengro for the Limited Editions Club of New York. By this time Freedman's lithography had entered a new phase, where the unique qualities of the medium were taken into a new dimension with the artist's rainbow palette. He developed a technique whereby the black and white illustrations printed by line block simulated lithography, bringing a unity to the book. Although Lavengro was poorly subscribed, George Macy, owner of the book club, admired Freedman's work to such an extent that he was subsequently commissioned to illustrate Henry IV Part One, for the Limited Editions Club multi-volume Shakespeare. Tolstoy's War and Peace (1938) and Anna Karenina (1951) are recognised as two of the finest examples of twentieth century book design and have ensured Freedman a place in the history of book production. For Macy's less exclusive Heritage Press, Freedman illustrated Dickens's Oliver Twist (1939), Emily Brontë's Wuthering Heights (1941) and Charlotte Brontë's Jane Eyre (1942). The Bronte novels are challenging for the illustrator, and Freedman's interpretations were regarded as among the best. Other book jackets designed by Freedman during this period included those for Dance of the Quick and the Dead by Sacheverell Sitwell and Inhale and Exhale by William Saroyan, both of which were published in 1936 by Faber.
Freedman was also employed by Ealing Films to design its logo and provide the publicity for feature films such as Johnny Frenchman and San Demetrio. A constant stream of commercial design work provided him with a good living.
Among Freedman's later book designs were those for the 1952 print of The Palm Wine Drinkard by Amos Tutuola and the 1953 edition of The Devil Rides Outside by John Howard Griffin. The inimitable style of Freedman's book jackets drew the eye of the 'bookshop prowlers', as they were termed by Maurice Collis, an author who realised and admired the important role that Freedman's art played in bookshop sales. Freedman produced a stream of colourful posters and black-and-white drawings for press advertisements. At Chromoworks he had total oversight of the production of the Lyons lithographs, a series of fine colour prints by British artists, which were displayed in the teashops of J. Lyons and Co., now regarded as a major achievement in bringing good art to 'the masses'. Among his last works were a series of lithographs, including a poster The Darts Champion, to promote the first Guinness Book of World Records published. Unlike many of his contemporaries, who lived and worked into old age, Freedman's precarious health led to an early death, at work in his home studio on 4 January 1958. A major retrospective exhibition of his work, organised by the Arts Council, was held at the Tate later in 1958 but a second such exhibition was not held until 2020 when the Pallant House Gallery hosted Barnett Freedman: Designs for Modern Britain.
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